What Makes an Album Platinum? (per RIAA)

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What Makes an Album Platinum? (per RIAA)
Topic Started: Feb 1 2008, 11:20 AM (114 Views)
Taymanfan	Feb 1 2008, 11:20 AM Post #1
Posts: 398 Group: Admins Member #2 Joined: Jan 22, 2008	Certification The Process The certification process begins with an independent sales audit of each title by Gelfand, Rennert & Feldman, a highly respected accounting firm that has been auditing title sales for the RIAA® for more than 20 years. The audit calculates what product has been shipped for sale, net after returns, versus product used for promotional purposes, for the life of the release. When certifying audio and music video releases, the independent auditor is careful to survey the entire music marketplace. An artist's Gold® or Platinum® award represents sales through retail, record clubs, rackjobbers, and all other ancillary markets that legitimately distribute music. Once a title’s sales has been audited and verified as having reached requisite levels, a formal certification report is issued and sent to the title's record company. We are often asked why we don’t just use sales figures from SoundScan. SoundScan measures over-the-counter sales at music retail locations, while the RIAA®'s certification levels are based on unit shipments (minus returns) from manufacturers to a wide range of accounts, including non-retail record clubs, mail order houses, specialty stores, units shipped for Internet fulfillment or direct marketing sales, such as TV-advertised albums. The other difference is that SoundScan's archive is only a few years old, while the RIAA® has tracked artists' sales levels for more than 40 years.
Posts: 398 Group: Admins Member #2 Joined: Jan 22, 2008


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