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| TICKETMASTER/LIVENATION BECOME ONE | |
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| Topic Started: Feb 4 2010, 04:52 PM (32 Views) | |
| mouser | Feb 4 2010, 04:52 PM Post #1 |
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Merger Changes the Face of the Music Industry Written by JORDAN BRANDES Wednesday, 03 February 2010 Last week the Department of Justice green lit a decision to merge the mega corporations Ticketmaster and Live Nation into a single entity. The $4.4 billion dollar deal will no doubt have a profound effect on the entire music community. Many are quite shocked at the decision to move forward. After all it flies directly in the face of a previous anti-trust ruling made by the Supreme Court in 1948. The merger allows one company to control most of the ticket sales sold at major concert venues around the world. This means that most of the big names in the industry will be under orders from a single, all-powerful corporation. What the music industry is looking at is a monopoly on their artists and a chokehold on the fans. With total control Ticketmaster/Live Nation is now free to charge whatever they wish. According to an article in the Chicago Tribune concert prices have already more than doubled in the last decade and processing fees are at almost 50 percent per order. The question now becomes, what are we going to do about it? Are you going to sit back idly while they jack up the prices to shows? I know I’m not. No matter how many ticket venues they own Ticketmaster can’t make you go to a show. I don’t care how good the band is they need you as much as you need them. So take a stand. Instead of shelling out good money to see a band that you can hear constantly on the radio seek out new ones. Chicago for example is one of the biggest cities in the world and every corner of the city has a unique concert spot. More often than not local bands fall through the cracks of the music industry when big names come into town. Find out what you’ve been missing at places like Scuba’s, Double Door, Reggie’s and the Old Town School of Folk Music just to name a few. Try an experiment, look up the most obscure band you can find and then go out and see them. It might just awaken your senses in ways you’ve never imagined. For the first time in a long time we know where to direct our energy. Don’t let big business control what you listen to and who you see. Remember, without the fans there is no music industry. Imagine venues all over the country completely empty due to lack of customers. The monopoly would crumble as the corporations discover that you can’t push around music lovers. Now is the time to join the fight, the revolution starts today. http://www.luminomagazine.com/mw/content/view/2913/4 Edited by mouser, Feb 4 2010, 04:52 PM.
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